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Privacy Policy

Last Updated: August 28, 2025

This Privacy Policy explains how Canadian Football Nation (“we,” “our”) collects, uses, shares, and safeguards information when you use elksnation.ca (the “Site”).

 

1. What We Collect

A) Information You Provide

    • Contact & Comms: name, email, and message content when you subscribe, submit fan mail, comment, or contact us.
    • Account Details (if applicable): username, profile info.
    • Preferences & Polls: votes, survey responses.

B) Information Collected Automatically

  • Usage & Device Data: IP address, browser type/version, device IDs, language, referrer/exit pages, pages viewed, time on page, and approximate location derived from IP.
  • Cookies, Pixels, SDKs: We use cookies and similar technologies to remember settings, measure performance, and support interest-based advertising and social features. See Cookies & Ads below.

C) From Third Parties

  • Analytics & Ad Platforms: Google Analytics; social platforms (e.g., Meta, X/Twitter, TikTok) for pixels/SDKs; ad networks/exchanges; affiliate platforms.
  • Email Service: Mailchimp for subscription management and email delivery.

 

Legal bases/consent. Where required, we rely on your consent (e.g., marketing emails, non-essential cookies/ads) and our legitimate interests (e.g., security, service analytics). Under Canadian law, private-sector collection/use/disclosure in commercial activities is governed by PIPEDA.

 

2. How We Use Information

  • Provide, secure, and improve the Site and content.
  • Publish and moderate community features (comments, fan mail).
  • Measure performance and audience (analytics, diagnostics).
  • Personalize & deliver advertising, including interest-based ads (see Cookies & Ads).
  • Communicate with you (newsletters, updates, promotions) with your consent and in line with CASL requirements for commercial electronic messages (clear consent, identification, and unsubscribe).

 

3. Cookies, Pixels, Interest-Based Ads & Your Choices

  • We and our partners use cookies, pixels, SDKs, and device IDs to (i) run the Site, (ii) understand engagement, and (iii) build or infer audiences to show more relevant ads across websites/apps (“interest-based advertising”).
  • Some ads may be gambling-related and are age-gated/targeted to adults when partners support such controls.

 

Your choices:

  • Browser Controls: You can block or delete cookies in your browser settings (functionality may be impacted).
  • Analytics Opt-Out: You can install Google’s Analytics Opt-Out Browser Add-On.
  • Ad Choices (Canada): Use DAAC AdChoices tools (WebChoices/AppChoices/Token Tool) to opt out of interest-based ads from participating companies.
  • Ad Choices (US/EU visitors): Regional programs (e.g., DAA/EDAA) offer similar tools.
  • Opt-outs are browser/device-specific and may rely on cookies or extensions. Clearing cookies or changing devices may reset your preferences. (Ad industry tools continue to evolve.)

 

4. Email & Communications

  • When you opt into our mailing list, we use Mailchimp to store subscriber data, send emails, and analyze performance (opens/clicks). You can unsubscribe anytime via the link in our emails to comply with CASL.
  • Data Transfers: Mailchimp may process data in the United States and other countries and uses recognized transfer mechanisms (e.g., Data Privacy Framework/SCCs) to protect personal data.

 

5. Sharing & Disclosure

We do not sell personal information. We share limited data with:

  • Service providers/processors: hosting, security, analytics, email, customer service.
  • Advertising/affiliate partners: to deliver, measure, cap, and improve ads (including interest-based ads) and track affiliate conversions.
  • Social platforms: when you interact with embedded features/pixels (their use is governed by their policies).
  • Corporate events: in a merger, acquisition, or asset sale, subject to confidentiality and applicable law.
  • Legal & safety: to comply with law or protect our rights/users/property.

 

6. Children & Teens

The Site is not directed to children under 13. We do not knowingly collect personal information from children under 13. Gambling-related content is intended only for adults consistent with local law. If you believe a child has provided us information, contact info@elksnation.ca for deletion.

 

7. International Transfers

We and our service providers may process data outside Canada (including the U.S.). Such data may be subject to local laws and lawful access by courts, law enforcement, and national security authorities. We take steps to protect transfers consistent with applicable law (e.g., contractual safeguards). (See Mailchimp disclosures above.)

 

8. Security

We use reasonable administrative, technical, and physical safeguards appropriate to the sensitivity of the information we hold. No method is 100% secure; we cannot guarantee absolute security.

 

9. Retention

We retain information only as long as necessary for the purposes described in this Policy, to comply with legal obligations, resolve disputes, and enforce agreements. When no longer needed, we delete or de-identify information per our retention schedule.

 

10. Your Rights & How to Reach Us

Under PIPEDA, you may request access to and correction of your personal information in our custody/control, subject to legal exceptions. You may also withdraw consent to marketing at any time. To exercise rights or ask questions:

Email: info@elksnation.ca

 

11. Do-Not-Track / Global Privacy Controls

Industry standards for DNT signals vary. We will process legally required browser signals where applicable and continue to offer the choices described above.

 

12. Third-Party Links & Services

Third-party sites and services (including ads, social embeds, and analytics) operate under their own privacy policies. We encourage you to review them.

 

13. Changes to this Policy

We may update this Policy periodically. The “Last Updated” date reflects the latest changes. Material changes will be posted on the Site; continued use means you accept the updates.